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If you’re like most people, you’ve probably dreamed of starting your own home based business. Why commute for hours each week and pay outrageous gas prices when you could be your own boss, making money from home?

Internet marketing has surged in popularity. That’s because more and more people have discovered the benefits of running their own home based business: low start-up costs, easy access to mass marketing, and flexible hours. Let’s take a closer look at how an online business compares to a traditional storefront shop.

If you start up a small franchise, you can expect to pay for:

• Rent
• Utilities
• Employee wages and benefits
• Equipment
• Marketing

And those are just the predictable recurring costs. You’ll also have to order supplies; stock your inventory; shell out money for repairs when something breaks; keep your cash register full; decorate and furnish the store; and pay for any special licenses your business requires. A new pizza shop owner can easily find themselves $25,000 in debt before they sell their first $8 pizza!

Also, consider the credit crunch before you decide to start a bricks and mortar business. If your credit is less than perfect, you could have a hard time convincing lenders to finance your endeavor. And paying for everything with your credit cards will leave you even deeper in debt once interest rates kick in.

By comparison, starting up a home based online business is cheap and easy. If you’re reading this, you’ve already got a computer and an Internet connection. You can also expect to pay for:

• Domain name registration
• Web site building and hosting
• Inventory and shipping, if you’re a retailer
• Marketing

Getting a catchy “dot com” address will cost you about ten dollars a year. Web site building and hosting packages vary in price, but they’re a lot cheaper than renting space for a regular store. If you want to be really thrifty, you could even learn how to build a web site yourself, using one of the thousands of free templates available on the Web.

Running an online business also gives you greater control over your inventory. You can make a small initial investment, then ratchet it up once business starts to increase. By contrast, you couldn’t open a storefront boutique with such a small inventory. Customers would see empty shelves and question your ability as a store owner.

Home based businesses also allow you to outsource a lot of your work to freelancers. The Internet is full of writers and programmers who would be glad for the work. By outsourcing projects, you only pay when you need something done. This is a more affordable alternative to keeping a staff of full-time employees.

As you can see, any business requires a certain amount of money to launch. Plus, there’s always risk involved when you start a new venture. Would you rather risk $25,000 on a bare bones storefront shop, or $1,000 on a high quality home based business? Even most high-ticket endeavors, like online multi-level marketing ventures, require a $5,000 buy-in or less.

If you’ve got time and money to burn, a traditional business setup might be within your reach. If, like most of us, you have limited time and start-up funds, an online business can have you bringing in the money in a couple of days – all from the comfort of your own home.

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The Internet has changed the way we do business, and the way we do marketing. Ten years ago, it was enough to have a print ad in the Yellow Pages and a quick radio spot to spread the word about your business. Now there are new ways to market your business on the Web, and they’re wonderfully cost-efficient.

Do you want to advertise your business to people who really want to hear about it? Do you want to spread the word to the largest number of people for the least amount of money? Then read on to learn how online business promotion compares to offline marketing in the crucial areas of cost and effectiveness. Your approach to marketing could make all the difference in the success of your business.

Online vs. Offline Marketing: Cost

Print ads, billboards, radio spots and circulars have one thing in common: they’ve expensive. By comparison, the Internet has made marketing affordable. It doesn’t cost anything to send a marketing e-mail to countless potential customers. A television commercial can really eat into your business budget, but it’s free to create a YouTube video and embed it on your web site.

Content articles and blogs are a great way to promote your business online. Blogs can be had for free, with a nominal yearly charge if you register your own dot com address. Generic content is widely available for free use, and freelancers are willing to write original content for as little as a few dollars per article. Likewise, text link and banner marketing programs are much more affordable than newspaper and magazine ads.

Online vs. Offline Marketing: Effectiveness

When you compare online marketing to offline marketing, you’re comparing blanket advertising to targeted advertising. The first strategy sends your message to everyone who happens to be reading the newspaper or listening to the radio when your ad is being run. There’s no guarantee that they’ll be interested in your business.

Targeted advertising is optimized for effectiveness. Think of programs like Google AdWords. AdWords only displays your ad when it’s relevant. For example, if customers are already looking at travel web sites, they’ll be more likely to click on your advertisement for discount vacation packages. Targeted advertising takes your message to people who really want to receive it.

Offline business promotion is limited to your local, regional, or national area. The Internet allows you to pitch your business to a global audience. Plus, unlike most brick and mortar businesses, the Internet never closes. Many processes can be automated so that your blogs and e-stores earn money 24/7 – even while you sleep! And if your customers have a concern, they can let you know with a few simple mouse clicks.

Online vs. Offline Marketing: The Verdict

Online marketing has become a necessity for most businesses. For a really powerful one-two punch, enhance your online marketing with some strategic offline advertisements. Competition is stiff in the real world and in cyberspace, so don’t hesitate to use every tool at your disposal.

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Working in sales is very rewarding and very challenging. It can be hard to make a sale, but life is even harder if you don’t make one. And if your sales fall through for some reason, your income screeches to a halt – unless you’re taking part in Global Resorts Network’s breakthrough compensation plan called Perpetual Leverage.

The Perpetual Leverage pay plan ensures that you get paid, even if you’re going through a sales slump. How does that work? By setting you up to earn not only $500 to $1,000 for each membership you sell, but also enabling you to earn $500 - $1,000 for each sale made by one of your personally referred members.

And the earnings don’t stop there; you’ll also earn a 100% matching bonus from sales made by affiliates that sign up with your referred members. And when those new affiliates sign up other affiliates, you’ll earn money from their sales, too. In fact, you’ll earn money from every sale that stems from the memberships you originally sold. The wealth potential is huge!

Members love the Perpetual Leverage compensation plan because it combines the best part of direct sales with the best part of network marketing. You get the high commissions from direct sales, plus the leveraged income of network marketing. It’s simple, but brilliant.

Global Resorts Network offers discounted vacation packages to exotic destinations worldwide. Once you find your target market, these great products practically sell themselves. Each sale will bring you $500 (for a 3-year gold membership) or $1,000 (for a lifetime platinum membership). If you were to sell only one membership a week, you would create a monthly income of $2,000 - $4,000.

With the Perpetual Leverage compensation plan, the earnings just keep rolling in. Let’s assume you sign up 4 members in one month: Members A, B, C, and D. Member A is the first of your referrals to sell a membership. That sale qualifies you to earn 100% of the sales made by all of your direct referrals. If B, C, and D were to sell one membership each, you’d bring in $1,500 to $3,000 dollars – for doing nothing.

This innovative compensation plan doesn’t pit members against each other. Your referrals will never become your competition. Instead, you and everyone in your downline will continue to earn money – perpetually. And the 100% matching bonus creates a big incentive for mentors to help their ‘team members’. If you sign up, you won’t be left to fend for yourself after you’ve made an initial sale. If you keep earning, so does your upline. If your referred members keep earning, so do you. This cultivates a cooperative spirit rather than a competitive one.

And the very best part of the Perpetual Leverage pay plan is its longevity. You will receive $500 to $1,000 for every sale your referred members make, all the way down the line, for the lifetime of their memberships. Before you know it, you could be making

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